As a dynamic SME in science, engineering, technology and environmental sectors you’re faced with a diverse set of challenges.
Competing against big companies.
Managing a large portfolio of products and services built up over time
Your products and service appeal to diverse markets, how can you present the benefits specifically for each audience
You know you have the best new product or service but potential customers don’t know about you yet
Understanding other problems that your customers have and how to consider them in what you develop next
Keeping up with collateral for new developments and updates to products and services
Limited exposure at conferences or places where you can engage people
Keeping up with how you compare with your competitors
What to do with all the market intelligence coming into the business. How to use it to drive the business.
Reacting to opportunities that come up for presenting your company and products or services
I can help you address each of these and move onto solving your next marketing challenges alongside other things you have to attend to.
Planning for future revenue beyond your current products and markets
Companies with an active program of research and development are never short of ideas for the next generation of products and services.
They come from sales visits and insights from close personal contact with customers
- They come from inside the business as you talk, live and breathe product development, marketing, sales and technical support every day.
- They come from market research, sometimes done proactively but often reactively, which shows where the growth areas are that you can be in.
And you already have a wealth of products and services within your business. They can be applied in new ways to existing markets or taken into new markets for growth.
So how can you look ahead and choose the right opportunities to back for the future of your business?
How can you clearly see the pros and cons and compare them rationally?
What weight does each potential opportunity hold when you see them relative to each other?
What marketing mix of new and existing will support the next round of success and growth?