About Transitions

  • Unique experience selling specialised products and services to high discerning technical customers.

  • Depth and breadth of experience helping small companies succeed competing against multinational corporate giants and small agile competitors too.

  • Represented the businesses I’ve worked for at all levels. On a public stage, collaborations, industry groups, conference presentations.

  • I’ve held positions in business development, operational marketing, strategic marketing, product manager, market research and most recently as a marketing director.

  • Recognising the people with the right fit for the business. Seeing that talent opportunity and making it work.

  • Rapid response. I’m recognised for getting a scant brief, understand the essence of what you’re trying to accomplish, complete the picture within your frame of reference and deliver what’s needed.


  • Based on applying them in real life, successfully competing with big players

  • Strategic Marketing and Business Development

  • Sales support and marketing tactics

  • Tech company investment analysis

  • Market research

  • Customer engagement and product market testing support

  • Representative your business at conferences to seek opportunities

Pricing for Consideration

How much is it going to cost? When you know you need a service, you need to know that directly to make the choice.  Business development and strategic marketing work can be required reactively or at short notice. When you need market insights and conclusions to present for company planning or support funding opportunities. The things you need for long term growth but done now!

Education and Associations

  • VISTAGE Executive Coaching 2015/2017
  • HUPO IAB member 2006-2015
  • BSc. in Applied Biology (2.1) from Cardiff University 1989 - 1992


Current: Owner and operator of Transitions Strategic Marketing.
April 2014 / June 2017: Marketing Director, TotalLab Ltd
November 2005 / April 2014: Marketing roles, Nonlinear Dynamics, now part of Waters.
October 2004 / November 2005: Director of Training, Deep Blue Dive Centre.
January 2000 / October 2004: Marketing Executive, Marketing Manager, Product Manager.
July 1992 / January 2000: Research Scientist, SmithKline Beecham (now GSK)

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